W-o-w, is all I can say when I see advertisements such as these. Is there such a thing as an advertisement too stupid to exist. That's just because I think these would take first prize in that category.
The commotion is surrounding the question: why were these ads run in the first place? The only reason is why these advertisements made it off the drawing board and out to the public was because the first and only priority was probably to sell the product. Then there's the issue of the message each one is delivering. To me, these ads suggest that society in North America is built upon leisure time and lenient issues such as fat intake and the decreasing of it. In comparison, today's ads give the public what they want: strong information, persuasion on issues and entertainment for fun. Here's an example of a product that convinces most to buy their product with a very entertaining advertisement through the means of a T.V commercial:
(It's the Cadbury eyebrows commercial! I think it's great because of the humor that the visuals bring the audience, and because it makes me want to buy Cadbury chocolate every time I see it. It's effective and completely not stupid like those other advertisement in previous media.)
Another side of those previous ads were that they made statements about gender roles at the time. By the looks of them, males were the dominant in every way possible, for example the Tipalet cigars say that if you smoke into a women's face with it, they'll follow you anywhere. This probably was untrue then as it is now, since having someone smoke in your face is disgusting. But today that fact is different. Women are as every much capable as men, and so they are their equals. I even think women have become dominant for certain things and have ads to show it.
The world of advertising is so interesting to analyze especially with advertisements as dumb as they used to be.
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